The Pulse Story
Pulse Investments Limited was founded in Kingston, Jamaica, in January 1980 by two young attorneys, Kingsley Cooper and Hilary Phillips. In the early years, Pulse promoted and produced international events, featuring such acts as the Commodores, Run DMC and Chaka Khan, who first appeared in Jamaica at Pulse concerts. In 1982, the Company opened the Pulse Model Agency, started a Personal Development Programme and staged the first Reggae Superjam concert. The Superjam series would come to be regarded as one of the best produced in the Caribbean. Peter Tosh performed his last concert (and one of his best) at Superjam in 1983. Also, in 1983, the Jamaica Fashion Model competition (the Caribbean’s first model search), was founded. New events, such as the hugely successful Color Festival and the Peter Tosh Music Festival were more recently added to the Pulse roster. In 1989 the Company was asked to host the Jamaica preliminary to Miss Universe. Pulse went on to post an outstanding record in this event, producing 4 top 10 finalists (Sandra Foster, Kimberley Mais, Nicole Haughton and Christine Straw) at the international Pageant.
Pulse pioneered, defined, and developed an international modelling industry for the Caribbean, in the process discovering and developing supermodels and other international stars. The Company created a new opportunity for local and international modelling and the current plethora of model agencies in Jamaica and the wider Caribbean is testimony to the quality and extent of Pulse’s work in this arena. More than 100 international Pulse models have done thousands of assignments for the world’s great brands over the 42-year life of the Company. In 2001 Pulse conceived, organized, and produced the inaugural and widely acclaimed Caribbean Fashionweek (CFW). CFW has been described by British Vogue as one of the important new trends in world fashion.
Over the past 25 years, Pulse has diversified its operations, adding media and real estate to its business lines. Pulse produces a number of TV titles which it sells to broadcasters in the Caribbean as well as international markets. The Pulse Centre on Trafalgar Road, which the company controls, has been developed into a 60 unit mix of shops, offices and beauty services outlets. It is also home to Pulse Rooms, a 26 unit mix of guest rooms and additional office facilities. Another major investment made by the company is Pulse Suites at Villa Ronai, Stony Hill, a 75 unit property situate don 9 acres. Plans are advanced for a 30 unit Pulse Homes development in the valley at Villa Ronai.
The Villa Ronai project is a lifestyle community which the company will operate under its new mantra Leisure Lifestyle Living! Through this diversification, the company’s operations now have real estate and media at it’s core. Flavored and supported by the creative enterprises it developed over the past 42 years and anchored by it’s properties in New Kingston and Stony Hill, Pulse is now positioned to quickly become an international lifestyle and leisure brand. Pulse is listed on the Jamaica Stock Exchange as Pulse Investments Ltd (PULS) and was the first (and for many years, the only) entertainment company to be listed on a stock exchange in the Caribbean.