About

The international success of the Pulse supermodels, Caribbean Fashionweek (CFW) and other Pulse events and activities, has provided high visibility and international awareness of the Pulse brand, thus enabling the Company to better image its products and to further trade on the value of its name recognition

Pulse owns and operates its own studio, filming and editing facilities as well as its main shoot locations. The Company sells its TV shows to cable television stations, free-to-air television stations and internet broadcasters in the local, Caribbean and international markets. Pulse also uses these shows to market the Company as well as other Company events and activities.

TV shows are sold to broadcasters who pay for these shows with advertising entitlement credits, as well as cash. Entitlements are either sold to sponsors as part of sponsorship packages, or used by Pulse in the marketing and promotion of its own brands.

Some of the better known TV titles include:

• Caribbean Fashion Weekly
• Caribbean Model Search
• Best of CFW

Pulse inaugurated the Caribbean’s first ever Schools Model Search in 2018. Several international model prospects have emerged from this first staging and the event is expected to grow from the current 40 schools to over 100.

Pulse operates the Caribbean’s oldest and most successful international model agency. Pulse models have created many firsts for the region in the areas of editorial and runway work as well as campaigns and advertising. Some highlights include appearances on the covers of Vogue, Esquire, i-D and GQ magazines, Sports Illustrated swimsuit issue, the Gucci & Victoria’s Secret campaigns, the major collections of New York, London, Paris and Milan, among thousands of assignments for the most respected fashion brands in the world.

In recent years, our best known stars include Jaunel McKenzie, Carla Campbell, Nadine Willis, Oraine Barrett, Nell Robinson and Gaye McDonald. Our most recent superstars are current world beaters Jeneil Williams and Sedene Blake. Relatively new entrants to the market include Vogue model Francine James and 2015 Model Search TV reality show winner, Alicia Burke. In earlier years, Justine Willoughby, Lincoln Wynter, Kimberley Mais, Angela Neil, Romae Gordon, Nikki Vassell, Lois Samuels, Parisa Fitz -Henley and Juline Samuels were some of the agency’s major successes.

Italian Vogue covergirl Alicia Burke was the fastest rising new supermodel in the world in 2016, having set a number of records after less than a year in the international market. She is now one of the 50 highest earning models in the world.

Recently, Trinidadian model Shalisha Stewart became Pulse’s first international model, from Trinidad and Tobago, when she was signed to Models1 in London. The leading agency there, Models1 also represents Alicia Burke.

The Caribbean Model Search is both a reality TV show as well as a live event. Over the years, the preliminary stages have spanned Britain, the Caribbean, the US, Canada, as well as South and Central America. TV shows are broadcast by the network of Pulse TV partners and is the source of Pulse’s major modeling discoveries.

Pulse earns revenues from CMS through sponsorships, advertising, grants, fees, and franchising and ticket sales.

Pulse Leisure is the hospitality arm of Pulse Investments Limited. Under this umbrella is the brand new 20 room Pulse Rooms facility and the upcoming Suites at Villa Ronai.