Pulse TV production continued to grow in 2021 despite the lingering COVID-19 pandemic. A new title, Pulse World 360, has been added to the company’s roster of programming. As viewership continues to rise significantly, broadcast partners welcomed the new show and expressed their interest in expanding the breadth of air time for Pulse TV shows in Prime Time slots. Staple title and the highly popular, CMS TV was produced under strict protocols with a reduced number of contestants and was shot on location at Villa Ronai.
This season’s installment of the show covers a rich retrospective of the company’s supermodels over the years complemented by a new crop of potentials, keen to make their own mark on the international fashion landscape. The recent success of previous season’s CMS TV stars Daniella Davis, Zan Hyde and Shantae Leslie has spurred even stronger international interest in Pulse’s new faces which augurs well for the continued growth of the Caribbean Model Search. Pulse television shows are broadcast throughout the Caribbean and North America and the company will expand its reach to markets in Africa, Europe and through its digital channels.
Vision and Purpose
As a pioneer in the development of the region’s fashion, entertainment and lifestyle industries, as well as a leader in elevating Caribbean talent to the top of the world stage, Pulse continues to lead through innovation, diversification, performance and excellence. In this process. the Company is committed to an efficient and profitable operation, thereby delivering an acceptable financial return to its shareholders.
With its expanding business in the wider Caribbean and the world, the Company’s ultimate objective is the globalization of the Pulse brand, with the attendant delivery of benefits to shareholders on a significantly larger scale than currently obtains.
Kingsley Cooper chairs the board of Pulse Investments Ltd. An attomey at law, Cooper is the founder of the company. A pioneer in the fashion, modelling, lifestyle and entertainment industries in the Caribbean, Cooper has guided Pulse to pre-eminent status in its areas of operation. His work has been recognized by entities such as Vogue, the BBC and Fashion Television…
Safia Cooper, has made her mark professionally in the entertainment and lifestyle brands sphere, with her most recent role as Chief Executive Officer of Pulse Investments Ltd. Ms Cooper has been appointed a Director of the Company. Upon leaving the UWI with a Bachelor’s of Science Degree in International Relations and Political Science, Safia was successfully accepted into the inaugural…
Fashion Director at Pulse Investments holds portfolio responsibilities for the Caribbean Model Search, the Pulse Model Agency and Caribbean Fashionweek. The multi-talented Gordon is also host and producer of Caribbean Fashion Weekly, Ready for CFW and the CMS Reality TV series. She was appointed to the Board of Directors for Pulse Investments Ltd in 2016. A former Jamaica Fashion Model…
Pulse started as a promoter of prodigious talent in the fashion and entertainment industry, the type of talent that is well endowed within the borders of Jamaica and the wider Caribbean. The Directors of the Company recognized that the unique beauty, culture and talent of the Caribbean are the comparative advantages to the rest of the world.
Globally, we have the advantage of technology to exploit these unique qualities and develop them into high end products that can command international attention. This is the goal of Pulse; to become an even greater player on the international landscape and to fully develop its range of activities, locally and internationally.
In fulfilling this mandate Pulse has continued to produce outstanding fashion models and to grow its model management business locally and internationally. The Company has also managed to successfully marry its fashion know how with a newer focus on television, event production and a fast growing real estate business. This diversified yet streamlined model has resulted in a total of eleven (11) different revenue streams for the Company. Chief among these revenue drivers are the following core activities:
The international success of the Pulse supermodels, Caribbean Fashionweek (CFW) and other Pulse events and activities, has provided high visibility and international awareness of the Pulse brand, thus enabling the Company to better image its products and to further trade on the value of its name recognition
Pulse owns and operates its own studio, filming and editing facilities as well as its main shoot locations. The Company sells its TV shows to cable television stations, free-to-air television stations and internet broadcasters in the local, Caribbean and international markets. Pulse also uses these shows to market the Company as well as other Company events and activities.
TV shows are sold to broadcasters who pay for these shows with advertising entitlement credits, as well as cash. Entitlements are either sold to sponsors as part of sponsorship packages, or used by Pulse in the marketing and promotion of its own brands.
Pulse inaugurated the Caribbean’s first ever Schools Model Search in 2018. Several international model prospects have emerged from this first staging and the event is expected to grow from the current 40 schools to over 100.
Pulse operates the Caribbean’s oldest and most successful international model agency. Pulse models have created many firsts for the region in the areas of editorial and runway work as well as campaigns and advertising. Some highlights include appearances on the covers of Vogue, Esquire, i-D and GQ magazines, Sports Illustrated swimsuit issue, the Gucci & Victoria’s Secret campaigns, the major collections of New York, London, Paris and Milan, among thousands of assignments for the most respected fashion brands in the world.
In recent years, our best known stars include Jaunel McKenzie, Carla Campbell, Nadine Willis, Oraine Barrett, Nell Robinson and Gaye McDonald. Our most recent superstars are current world beaters Jeneil Williams and Sedene Blake. Relatively new entrants to the market include Vogue model Francine James and 2015 Model Search TV reality show winner, Alicia Burke. In earlier years, Justine Willoughby, Lincoln Wynter, Kimberley Mais, Angela Neil, Romae Gordon, Nikki Vassell, Lois Samuels, Parisa Fitz -Henley and Juline Samuels were some of the agency’s major successes.
Italian Vogue covergirl Alicia Burke was the fastest rising new supermodel in the world in 2016, having set a number of records after less than a year in the international market. She is now one of the 50 highest earning models in the world.
Recently, Trinidadian model Shalisha Stewart became Pulse’s first international model, from Trinidad and Tobago, when she was signed to Models1 in London. The leading agency there, Models1 also represents Alicia Burke.
The Caribbean Model Search is both a reality TV show as well as a live event. Over the years, the preliminary stages have spanned Britain, the Caribbean, the US, Canada, as well as South and Central America. TV shows are broadcast by the network of Pulse TV partners and is the source of Pulse’s major modeling discoveries.
Pulse earns revenues from CMS through sponsorships, advertising, grants, fees, and franchising and ticket sales.