About Pulse World 360
The Pulse Story
Pulse Investments Limited was founded in Kingston, Jamaica, in January 1980 by two young attorneys, Kingsley Cooper and Hilary Phillips. In the early years, Pulse promoted and produced international events, featuring such acts as the Commodores, Run DMC and Chaka Khan, who first appeared in Jamaica at Pulse concerts. In 1982, the Company opened the Pulse Model Agency, started a Personal Development Programme and staged the first Reggae Superjam concert. The Superjam series would come to be regarded as one of the best produced in the Caribbean. Peter Tosh performed his last concert (and one of his best) at Superjam in 1983. Also, in 1983, the Jamaica Fashion Model competition (the Caribbean’s first model search), was founded. New events, such as the hugely successful Color Festival and the Peter Tosh Music Festival were more recently added to the Pulse roster. In 1989 the Company was asked to host the Jamaica preliminary to Miss Universe. Pulse went on to post an outstanding record in this event, producing 4 top 10 finalists (Sandra Foster, Kimberley Mais, Nicole Haughton and Christine Straw) at the international Pageant.
Pulse pioneered, defined, and developed an international modelling industry for the Caribbean, in the process discovering and developing supermodels and other international stars. The Company created a new opportunity for local and international modelling and the current plethora of model agencies in Jamaica and the wider Caribbean is testimony to the quality and extent of Pulse’s work in this arena. More than 100 international Pulse models have done thousands of assignments for the world’s great brands over the 42-year life of the Company. In 2001 Pulse conceived, organized, and produced the inaugural and widely acclaimed Caribbean Fashionweek (CFW). CFW has been described by British Vogue as one of the important new trends in world fashion.
Over the past 25 years, Pulse has diversified its operations, adding media and real estate to its business lines. Pulse produces a number of TV titles which it sells to broadcasters in the Caribbean as well as international markets. The Pulse Centre on Trafalgar Road, which the company controls, has been developed into a 60 unit mix of shops, offices and beauty services outlets. It is also home to Pulse Rooms, a 26 unit mix of guest rooms and additional office facilities. Another major investment made by the company is Pulse Suites at Villa Ronai, Stony Hill, a 75 unit property situate don 9 acres. Plans are advanced for a 30 unit Pulse Homes development in the valley at Villa Ronai.
The Villa Ronai project is a lifestyle community which the company will operate under its new mantra Leisure Lifestyle Living! Through this diversification, the company’s operations now have real estate and media at it’s core. Flavored and supported by the creative enterprises it developed over the past 42 years and anchored by it’s properties in New Kingston and Stony Hill, Pulse is now positioned to quickly become an international lifestyle and leisure brand. Pulse is listed on the Jamaica Stock Exchange as Pulse Investments Ltd (PULS) and was the first (and for many years, the only) entertainment company to be listed on a stock exchange in the Caribbean.
Kingsley Cooper chairs the board of Pulse Investments Ltd. An attorney at law, Cooper is the founder of the company. A pioneer in the fashion, modeling, lifestyle and entertainment industries in the Caribbean, Cooper has guided Pulse to pre-eminent status in its areas of operation. His work has been recognized by entities such as Vogue, the BBC and Fashion Television.…
Safia Cooper is Pulse’s Managing Director, Property and Leisure. She holds portfolio responsibility for Pulse’s hospitality and leisure business. Before Pulse, Cooper held managerial positions at Red Stripe Jamaica and Diageo Brazil. She holds a BSc in International Relations from the UWI and an MBA from Nova Southeastern University. Safia Cooper, has made her mark professionally in the entertainment and…
Romae Gordon is Pulse’s Managing Director, Fashion and Lifestyle. She holds portfolio responsibilities for the Caribbean Model Search, Caribbean Fashionweek and the Pulse Model Agency. She has helped to successfully steer the careers of several of the company’s international models. Gordon is also a host and producer of a number of Pulse Television shows including Caribbean Fashion Weekly, Ready for…
Pulse Core Business
Pulse started as a promoter of prodigious talent in the fashion and entertainment industry, the type of talent that is well endowed within the borders of Jamaica and the wider Caribbean. The Directors of the Company recognized that the unique beauty, culture and talent of the Caribbean are the comparative advantages to the rest of the world.
Globally, we have the advantage of technology to exploit these unique qualities and develop them into high end products that can command international attention. This is the goal of Pulse; to become an even greater player on the international landscape and to fully develop its range of activities, locally and internationally.
In fulfilling this mandate Pulse has continued to produce outstanding fashion models and to grow its model management business locally and internationally. The Company has also managed to successfully marry its fashion know how with a newer focus on television, event production and a fast growing real estate business. This diversified yet streamlined model has resulted in a total of eleven (11) different revenue streams for the Company. Chief among these revenue drivers are the following core activities:
The Pulse Brand
The international success of the Pulse supermodels, Caribbean Fashionweek (CFW) and other Pulse events and activities, has provided high visibility and international awareness of the Pulse brand, thus enabling the Company to better image its products and to further trade on the value of its name recognition
Pulse Television (TV) Productions
Pulse owns and operates its own studio, filming and editing facilities as well as its main shoot locations. The Company sells its TV shows to cable television stations, free-to-air television stations and internet broadcasters in the local, Caribbean and international markets. Pulse also uses these shows to market the Company as well as other Company events and activities.
TV shows are sold to broadcasters who pay for these shows with advertising entitlement credits, as well as cash. Entitlements are either sold to sponsors as part of sponsorship packages, or used by Pulse in the marketing and promotion of its own brands.
Some of the better known TV titles include:
- Caribbean Fashion Weekly
- Caribbean Model Search
- Best of CFW
Pulse Schools Model Search
Pulse inaugurated the Caribbean’s first ever Schools Model Search in 2018. Several international model prospects have emerged from this first staging and the event is expected to grow from the current 40 schools to over 100.
Pulse Model Management
Pulse operates the Caribbean’s oldest and most successful international model agency. Pulse models have created many firsts for the region in the areas of editorial and runway work as well as campaigns and advertising. Some highlights include appearances on the covers of Vogue, Esquire, i-D and GQ magazines, Sports Illustrated swimsuit issue, the Gucci & Victoria’s Secret campaigns, the major collections of New York, London, Paris and Milan, among thousands of assignments for the most respected fashion brands in the world.
In recent years, our best known stars include Jaunel McKenzie, Carla Campbell, Nadine Willis, Oraine Barrett, Nell Robinson and Gaye McDonald. Our most recent superstars are current world beaters Jeneil Williams and Sedene Blake. Relatively new entrants to the market include Vogue model Francine James and 2015 Model Search TV reality show winner, Alicia Burke. In earlier years, Justine Willoughby, Lincoln Wynter, Kimberley Mais, Angela Neil, Romae Gordon, Nikki Vassell, Lois Samuels, Parisa Fitz -Henley and Juline Samuels were some of the agency’s major successes.
Italian Vogue covergirl Alicia Burke was the fastest rising new supermodel in the world in 2016, having set a number of records after less than a year in the international market. She is now one of the 50 highest earning models in the world.
Recently, Trinidadian model Shalisha Stewart became Pulse’s first international model, from Trinidad and Tobago, when she was signed to Models1 in London. The leading agency there, Models1 also represents Alicia Burke.
Caribbean Model Search
The Caribbean Model Search is both a reality TV show as well as a live event. Over the years, the preliminary stages have spanned Britain, the Caribbean, the US, Canada, as well as South and Central America. TV shows are broadcast by the network of Pulse TV partners and is the source of Pulse’s major modeling discoveries.
Pulse earns revenues from CMS through sponsorships, advertising, grants, fees, and franchising and ticket sales.
Pulse Leisure is the hospitality arm of Pulse Investments Limited. Under this umbrella is the brand new 20 room Pulse Rooms facility and the upcoming Suites at Villa Ronai.
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