As a pioneer in the development of the region’s fashion, entertainment and lifestyle industries, as well as the elevation of Caribbean talent to the premier position atop the world stage, Pulse continues to lead Jamaica’s creative industries through innovation, performance and excellence. With its ever increasing diversity into real estate and lifestyle investments, as well as special projects such as the Peter Tosh museum, the Pulse philosophy remains.
In this process, the company is committed to an efficient and profitable operation, thereby delivering an appropriate financial return to its shareholders. With its expanding business in the wider Caribbean and the world, the company’s ultimate objec-tive is the successful globalization of the Pulse brand.
Pulse Core Business
Pulse started as a promoter of prodigious talent in the fashion and entertainment industry, the type of talent that is well endowed within the borders of Jamaica and the wider Caribbean. The Directors of the Company recognize that the unique beauty, culture and talent of the Caribbean are the comparative advantages to the rest of the world. Globally, we have the advantage of technology to exploit these unique qualities and develop them into high end products that can command international attention. This is the goal of Pulse; to become an even greater player on the international landscape and to fully develop its range of activities, locally and internationally.
In fulfilling this mandate Pulse has continued to produce outstanding fashion models and to grow its model management business locally and internationally. The Company has also managed to successfully marry its fashion know how with a newer focus on television, event production and a fast growing real estate business.
The Pulse Brand
The international success of the Pulse supermodels, Caribbean Fashionweek (CFW) and other Pulse events and activities, has provided high visibility and international awareness of the Pulse brand, thus enabling the Company to better image its products and to further trade on the value of its name recognition
Pulse Television (TV) Productions
Pulse owns and operates its own studio, filming and editing facilities as well as its main shoot locations. The Company sells its TV shows to cable television stations, free-to-air television stations and internet broadcasters in the local, Caribbean and international markets.
Some of the better known TV titles include:
- Caribbean Fashion Weekly
- Caribbean Model Search
- Best of CFW
Pulse Schools Model Search
Pulse inaugurated the Caribbean's first ever Schools Model Search in 2018. Several international model prospects have emerged from this first staging and the event is expected to grow from the current 40 schools to over 100.
Pulse earns revenues from sponsorships, advertising and ticket sales. Also from model commissions when the new stars emerge.
Pulse Model Management
Pulse operates the Caribbean’s oldest and most successful international model agency. Pulse models have created many firsts for the region in the areas of editorial and runway work as well as campaigns and advertising. Some highlights include appearances on the covers of Vogue, Esquire, i-D and GQ magazines, Sports Illustrated swimsuit issue, the Gucci & Victoria’s Secret campaigns, the major collections of New York, London, Paris and Milan, among thousands of assignments for the most respected fashion brands in the world.
In recent years, our best known stars include Jaunel McKenzie, Carla Campbell, Nadine Willis, Oraine Barrett, Nell Robinson and Gaye McDonald. Our most recent superstars are current world beaters Jeneil Williams and Sedene Blake. Relatively new entrants to the market include Vogue model Francine James and 2015 Model Search TV reality show winner, Alicia Burke. In earlier years, Justine Willoughby, Lincoln Wynter, Kimberley Mais, Angela Neil, Romae Gordon, Nikki Vassell, Lois Samuels, Parisa Fitz -Henley and Juline Samuels were some of the agency’s major successes.
Italian Vogue covergirl Alicia Burke was the fastest rising new supermodel in the world in 2016, having set a number of records after less than a year in the international market. She is now one of the 50 highest earning models in the world.
Recently, Trinidadian model Shalisha Stewart became Pulse’s first international model, from Trinidad and Tobago, when she was signed to Models1 in London. The leading agency there, Models1 also represents Alicia Burke.
Caribbean Model Search
The Caribbean Model Search is both a reality TV show as well as a live event. Over the years, the preliminary stages have spanned Britain, the Caribbean, the US, Canada, as well as South and Central America. TV shows are broadcast by the network of Pulse TV partners and is the source of Pulse’s major modeling discoveries.