Pulse Investments Limited has wrapped up the construction of 20 residential units at the Trafalgar Road complex, which will be marketed on Airbnb.
Chairman Kingsley Cooper said that, to bring clients to the property, Pulse would seek to leverage the company’s fashion and lifestyle events, such as Caribbean Fashion Week and the new Resort Fashion Week, slated for 2019, as well as the other facilities at Pulse Centre.
Pulse is tapping into Jamaica’s new popularity on the booking service, which allows tourists the opportunity for stays in local communities and cultural immersion. Airbnb said Jamaican hosts earned more than a billion dollars through accommodations booked on the site in 2017. Bookings rose by an annual 49 per cent that year.
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