High energy music booms from a speaker as teenagers line up to take their turn at strutting their stuff on an imaginary runway in the rehearsal space at the Pulse Fashion and Beauty Centre, while a photographer takes aim at one of the newly discovered faces in this year’s Pulse School Search Tour. It’s a typical summer’s day at Pulse and the excitement and energy of eager high school students permeate the air. A high paced series of activities are on tap with the grand finals set for October 6, 2018.

The Pulse Schools Model Search will expand a movement that has changed the face of personal and professional development for young people in Jamaica and beyond for close to 4 decades. “We are pleased to be introducing this new initiative that will expand the career choices for students and give them fantastic opportunities to travel the world, work successfully and transform their lives and potentially that of their families and communities,” notes Pulse’s Kingsley Cooper. In fact, the Pulse School Search Tour can also be seen as a formalization of what the company began years ago when it determined that the Caribbean should be making its mark in global fashion with its top rated talent.

Over four hundred model hopefuls have been scouted from more than forty schools across the island with additional scouting exercises planned for the month of September.

Principals and parents have shown great interest in the Search and its activities. “Our program will give the students great access to grooming and training of exceptional quality. We are taking a holistic approach to the development of each individual who is a part of the Search. This is a critical part of our process here and we expect that they will take away vital life skills which will serve them well beyond their time here at Pulse,” says Pulse director, Romae Gordon. A strong line-up of training and grooming professionals will give their expertise to the seminars and sessions now in progress.
The students are themselves keen about their prospects for modelling. Learning to work on their camera awareness and steps they will need to become a successful model are part of the whole scheme of things. For some of the participants, the walking sessions have been both challenging and exciting. “Before coming here to Pulse, I had no idea how to walk in a pair of heels, now I feel a lot more confident and I look forward to coming to practice each week, says a beaming Mt. Alvernia High School student.

Pulse has always been a strong advocate of education and although many of the company’s models have been discovered while in high school, the agency has ensured that students successfully complete  their course of work before commencing full time international careers. Pulse international models have not only been successful on an extraordinary scale working for an A – Z list of the best brands in fashion but, they created new paths for those who would follow. They have accomplished many historic feats and in the process established Jamaica as a source of exceptional modelling talent.

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